November 07, 2016
driftlab is one of the coolest little boutique fashion stores with two locations, one in the main street of Byron Bay and the other perched up in the rolling hinterland of Newrybar.
driftlab is an environment that supports creative endeavours from artisans near and far, promoting a blend of personal style over the restriction of labels, and live to assist their customers in finding their voice through their curations.
We were blown away and so happy to find out that they were keen to stock Birds of Condor after only being up and running for less than 6 months.
Our little collaboration on a golf themed display was set up last week and this is what they had to say in welcoming us to the drifters.
"We love innovation and pushing the boundaries of retail and it is not often that you get a brand that blurs the lines this much, but Birds of Condor does this so well. Super excited to have this local label hit our shelves and add an extra dimension to our assortment of brands."