Obviously for business it's a huge boost in brand awareness and growth but it's also that one time of year that we pack up the entire family for a work / holiday to one of our favourite parts of the world after spending the previous 6 - 12 months gearing up to showcase all things new for Birds of Condor.
It's a massive logistical challenge and financial investment getting a young Aussie brand and family run business all the way to Florida, USA from Byron Bay, Australia.
That's a challenge we enjoy and have faith in to bring a brand we have built from the ground up and love to the major league of the golf industry.
2020 was our 3rd consecutive year and again, very grateful for the opportunity and so proud to always have our #1 little sales assistant and beautiful daughter Luna on this journey with us.
She is so amazing with people that visit our booth, handing out business cards + lollies and asking them if they would like to buy something from the Birds of Condor shop :)
Sporting new hats throughout the day and passing out at the dinner table after all the days energy, she is just too cute. Luna has grown up with this yearly migration and show being a major event in her life. I think a lot of people both PGA Show staff and other industry folk purely stop by just to check in with Luna.
5 years old and now a 3 x PGA Show veteran Ha! Ha!
This year we had our mate Dwayne Tucker Photography (Florida based lord, see upcoming blog post of photoshoot we did with him pre-show in Miami) join us each day who took happy snaps with peeps wearing our new gear.